Marketing Strategies 1

Various aspects of marketing, especially targeting, diversification, testing and tracking. (Larry Brauner 10/31/07 0:23:45)

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All the bolded entries are my personal favorites. Red entries are methods I particularly dislike.

Online Methods 

  1. Social Networking Sites
  2. Text, Audio and Video Blogs
  3. Search Engine Optimization
  4. Viral Marketing
  5. Pay Per Click Advertising
  6. E-Zine Advertising
  7. Joint Ventures
  8. Banner Advertising
  9. E-Bay Sales
  10. Ad Blasters
  11. Safelist Mail Schemes
  12. Traffic Exchange Schemes
  13. List Building Schemes
  14. Classified Ads 

Offline Methods 

  1. Warm Market -- Who You Know
  2. Referrals -- Who They Know
  3. Bump Into?s -- 3' Rule
  4. Dear Friend Letters
  5. Classified Advertising
  6. Display Advertising
  7. Direct Mail Campaigns
  8. Outbound Lead Calling
  9. Take a Course
  10. Teach a Course
  11. Local Chamber of Commerce
  12. Breakfast Clubs
  13. Networking Mixers
  14. Fish Bowl Contests
  15. Joint Ventures
  16. Flyers
  17. Tear-Off Posters
  18. Car Signs
  19. Door Hangers
  20. Newspaper Inserts
  21. Voice Message Blasters
  22. ATM or Supermarket Receipts
  23. Billboards
  24. Radio Spot Advertising
  25. TV Spot Advertising
  26. TV Infomercials

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